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Whether or not a new food or drink, a new toiletry or cosmetic, a new laundry detergent or cleansing agent will enjoy success in the marketplace hinges upon both its innovative marketing concept as well as its sensory product profile.

Today’s demanding sales and marketing environment for industry players can be seen as responsible for three major innovative developments in the field of sensory science:

• How the latest findings in sensory science can be meaningfully utilised for successful innovation projects
• How information relating to socio-demographic, psychographic and behavioural factors are responsible for differing consumer group preferences or dislikes
• The increased importance of sensory science in connection with the innovation based interface between R&D and Marketing.

So it’s high time to stress the importance of sensory and consumer science with respect to in-house innovation projects.

The Third European Conference on Sensory and Consumer Research concentrated on:

• New Aspects in Sensory Perception
• New Aspects in Sensory and Consumer Evaluation
• Implementation of Sensory in Industry
• New Aspects in Psychophysics
• Sensory in the interface of Marketing and R&D
• New Mega-trends in Sensory and Consumer Research
• Neurobiological processing of Perceptions
• Parcours of Senses

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