| Sunday 7th September 2008 |
13.00 |
Registration |
16.00 |
Opening, Welcome and Introduction
Professor M. Busch-Stockfisch & Professor Helmut Laberenz, University Vice President |
16.30 |
KEYNOTE 1 New directions for innovation in sensory and consumer science, H. MacFie, Hal MacFie Consulting, UK |
17.30 |
KEYNOTE 2 BrainJuicer - Let the creatives create and the market decide, J. Kearnon, Brain Juicer, UK |
18.30 |
Welcome reception |
| Monday 8th September 2008 |
8.30 |
KEYNOTE 3 A second look at hedonic and preference testing, M. O'Mahony, University of California - Davis, USA |
9.30 |
Sensory as an interface between Marketing and R&D |
10.50 |
Refreshments & Poster Session |
11.40 |
Cross cultural approaches |
Sensory satiety and body weight management |
12.20 |
Lunch |
13.20 |
KEYNOTE 4 Liking isn’t enough! D. Thomson, MMR Research Worldwide Ltd / Inc, UK |
14.30 |
New aspects in applied sensory: food |
New aspects in applied sensory: non food |
15.50 |
Refreshments & Poster Session |
16.40 |
New aspects in applied sensory: food & children |
New aspects in applied sensory: non food |
18.00 |
End of day |
| Tuesday 9th September 2008 |
8.30 |
KEYNOTE 5 Taste receptors and their genes affect sensory perception, W. Meyerhof, Deutsches Institut für Ernährungsforschung, Abteilung Molekulare Genetik, Germany |
9.30 |
New aspects in sensory knowledge building |
10.10 |
Refreshments |
10.40 |
New aspects in sensory perception |
Statistical aspects |
12.40 |
Lunch |
13.40 |
KEYNOTE 6 Flavour - a breath for the mind, J. Mai, Heinrich-Heine University, Germany |
14.40 |
New aspects of cognitive processing |
16.00 |
Refreshments & Poster Session |
17.30 |
End of day |
|
18.30 |
Conference Dinner (Optional) – Bus collection from Berliner Tor 5 |
| Wednesday 10th September 2008 |
9.00 |
KEYNOTE 7 From context variables to real life situations, A. Montembault, Danone Research, France |
10.00 |
Innovative consumer and sensory approaches and trends |
11.00 |
Refreshments |
11.30 |
Innovative consumer and sensory approaches and trends |
12.30 |
Close of conference |
