NielsenIQ BASES is the world leader in new product development. We utilise the latest science and new technology to test, develop and optimise products faster and better than ever before. With 500,000 concepts tested, the world’s leading brands trust BASES to innovate their Packs, Ideas, Concepts, Pricing, Advertising and Product Formulations.

The Product Optimization team at NielsenIQ BASES has developed brand new ways to improve product performance. Validated by multiple clients, we are enabling all clients, large and small, access new insights to develop products, better and faster than ever before. Join us on Stand 21 to see the Future of Product Optimization, or contact us: -

Chris Sinclair,
Global Head of Product Optimization
+44 7889 395031

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